Johnson & Johnson vs American Red Cross

ARC Preparedness Kit 

Whew. Last week, this blogger was teaching over 160 people how to use social media tools for the American Red Cross in times of disaster. It was amazing (more on this later), but left me with little time to keep you updated on the MANY bloggable events that went down last week.

Hang on for lots of belated updates this week.

A major earthquake struck China, a swath of tornadoes touched down all over the United States, a wildfire raged in Florida, and …

a judge ruled against Johnson & Johnson in its suit to stop the American Red Cross from using our emblem.

>> Read the opinion and order 

Trademark traditionalists, pharma folks, and regular Joe’s have all seemingly delighted in discussing this case since it was first filed. We’ve kept fairly mum here at the Chat, but we’ve been reading everything you all have said all along.

I’ve even used your posts as examples when I speak about our process of “listening.”

Below are the latest bloggers to weigh in since the decision was handed down last week:

One Response to “Johnson & Johnson vs American Red Cross”

  1. Congratulations ARC.

    It’s astonishing to me that J & J has the temerity and arrogance to attack an extremely reputable humanitarian organization such as yours.

    They (J & J) have apparently put ego and profits before ethics.

    I trust ARC will be awarded attorney fees?

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