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	<title>Comments on: ‘Crossify Your Social Life</title>
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		<title>By: Case Study: The Red Cross and Social Media</title>
		<link>http://redcrosschat.org/2008/12/10/%e2%80%98crossify-your-social-life/comment-page-1/#comment-48520</link>
		<dc:creator>Case Study: The Red Cross and Social Media</dc:creator>
		<pubDate>Wed, 19 Aug 2009 19:30:10 +0000</pubDate>
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		<description>[...] While blogging isn&#8217;t for every organization because it is time consuming, it is the best way to promote your brand, hands down. They not only create their own content, but they include content created For, By or About The American Red Cross. [...]</description>
		<content:encoded><![CDATA[<p>[...] While blogging isn&#8217;t for every organization because it is time consuming, it is the best way to promote your brand, hands down. They not only create their own content, but they include content created For, By or About The American Red Cross. [...]</p>
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		<title>By: American Red Cross displays impressive social media lineup &#124; Business Blogging Blog</title>
		<link>http://redcrosschat.org/2008/12/10/%e2%80%98crossify-your-social-life/comment-page-1/#comment-46561</link>
		<dc:creator>American Red Cross displays impressive social media lineup &#124; Business Blogging Blog</dc:creator>
		<pubDate>Fri, 24 Jul 2009 16:58:04 +0000</pubDate>
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		<description>[...] The American Red Cross is a huge brand in its own right, so it makes sense that the organization would fully embrace social media.  In a recent post, Claire Sale (the Red Cross &#8220;social media guru&#8221;) shared some of the different ways that individuals can interact with the brand: [...]</description>
		<content:encoded><![CDATA[<p>[...] The American Red Cross is a huge brand in its own right, so it makes sense that the organization would fully embrace social media.  In a recent post, Claire Sale (the Red Cross &#8220;social media guru&#8221;) shared some of the different ways that individuals can interact with the brand: [...]</p>
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