1 minute readDevelopment, Volunteers
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Celebrity Apprentice and the American Red Cross: Home of the Brave

2013-03-07_162006I hope everyone enjoyed the first episode of Celebrity Apprentice as much as I did! I couldn’t wait to see how all the drama would unfold for our friend Trace Adkins and what would be in store for the American Red Cross and all the charities. It was awesome to see Trace step up as the first project manager and bring home a big win for his team and the Red Cross.

In case you missed it, here’s the upshot of what happened: the celebs got their first project and they had to sell meatballs for charity. The team that raised the most money for the project manager’s charity got the win. The other group had to stick it out in the boardroom with The Donald.

Trace stepped up as head meatball chef, chief fundraiser and project manager for the “Plan B” team, with Lisa Rinna, Penn Jillette, Steven Baldwin, Gary Busey and Dee Synder in support.

In true Red Cross fashion, Trace took an unpredictable situation, stayed focused and turned it into something great. While the competing team decided to open its meatball shop to the public, Trace made a pretty bold move and kept his shop closed and only invite in exclusive donors with big checks. His cast mates were skeptical at first but in the end they had to admit it was a pretty brave move and one that paid off with a win for team “Plan B”.

Brave, but not at all unexpected for a “Red Crosser” like Trace. Every day, in communities around the country Red Cross volunteers face the unexpected and persevere to help those in need. Trace did that too and the $670,000 he raised is going to go a long way to help victims of disasters, large and small.

I would also be remiss if I didn’t say a special thanks to the many donors who help Trace win this challenge. Red Cross Celebrity Cabinet members Amy Grant and Niki Taylor stopped by with checks, as did a rep for philanthropist T. Boone Pickens. But there were many other donors you didn’t see, such as friends at BBDO, Domino Sugar, as well as members of the Nashville community who showed overwhelming support; Grand Ole Opry, Creative Artists Agency, Diamond Coach, Blaster Records, Diamond Gusset Jeans, the firm of Flood, Bumstead, McCready & McCarthy (FBMM), Kyote Tractor, Music City Merchandise, Nashville Hospitality Industry, Pruf LED Show, Dog-Universal Music, Vector Management. We appreciate their support as well.

We also want you to join in on the fun. You can go to http://play.traceadkins.com/ to see show recaps, play games and win great prizes-all in support of Trace and the Red Cross. I’ll be back in front of the TV on Sunday night again because I’m sure this season has more surprises and plot twists waiting in the wings.