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Live-Tweeting the #Sharknado Premiere with a Red Cross Twist

Update 7.12: Thanks to everyone who joined in last night! I’ve collected some of the best tweets from the night and embedded them below.


Have you ever come across a trailer for a movie that just seems so bizarre and awful that it must be an amazing viewing experience? Well, today we have an opportunity in the form of Sharknado: a made-for-TV movie airing for the first time on syfy channel today.

Here’s the trailer:

As Red Crossers, we get excited about an opportunity to take a totally hypothetical situation and turn it into an opportunity to discuss disaster preparedness. So that’s what we’re going to do tonight at 9PM Eastern when Sharknado airs: we’re going to live tweet some commentary and discuss what we would do if faced with the highly grotesque and terrifying situation of having a tornado full of sharks bearing down on our hometown. How would we prepare? What is our evacuation plan? First aid skills?


Join us by tweeting with the hashtags #sharknado and #redcross and offer your personal expertise/opinion!


8 Responses to “Live-Tweeting the #Sharknado Premiere with a Red Cross Twist”

  1. [...] highly contagious. The American Red Cross, too, is using the TV movie to educate the public, inviting followers to join in a live chat about “what we would do if faced with the highly grotesque and terrifying situation of having [...]

  2. [...] highly contagious. The American Red Cross, too, is using the TV movie to educate the public, inviting followers to join in a live chat about “what we would do if faced with the highly grotesque and terrifying situation of having a [...]

  3. [...] The ironies are plentiful:  Awful is good.  Washed up actors are famous again.  The Red-Cross is using it as an opportunity to educate the public about disaster preparedness.  [...]

  4. [...] headquarters team had the idea as well and it unfolded in a great way. Turns out, we at the Red Cross love a ridiculous movie just as much as the rest of the [...]

  5. [...] 6)   And even if the campaign isn’t your own, you may still be able to capitalize on it, like The American Red Cross did. [...]

  6. [...] to learn how to be a digital advocate, or join our disaster digital volunteer team! More info @ http://redcrosschat.org/2013/07/11/live-tweeting-the-sharknado-premiere-with-a-red-cross-twist/ Automated post from Lloyd Colston – http://www.facebook.com/pages/p/147108298685414 July 13, [...]

  7. [...] There is a very fine line between what is acceptable and unacceptable for brands trying to jump in and take advantage of hashtags and trending topics. In this case, it was brilliant! There were some very sharp thinkers behind the scenes at the American Red Cross, they decided to take the “opportunity to take a totally hypothetical situation and turn it into an opportunity to disc… [...]

  8. [...] headquarters team had the idea as well and it unfolded in a great way. Turns out, we at the Red Cross love a ridiculous movie just as much as the rest of the [...]

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