1 minute readDevelopment, Volunteers

Fired Up for a Frozen Showdown

Trace holding ice cream
Wow! What an end to All Star Celebrity Apprentice. The last two contestants are standing and it’s Trace Adkins and Penn Jillette! Penn’s a great competitor, but we love Trace and the voice he’s given to disaster victims the last several weeks. All of us at the Red Cross are so proud of Trace and what he’s accomplished on behalf of our organization and all the people we serve. He’s represented the Red Cross with integrity and lots of heart and we’re cheering him on to the finish line.

We’re not just cheering him on, we’re ready to put our money where our mouth is-literally-and we hope you will too. This week’s task involved Trace and Penn developing custom ice cream flavors for the Walgreens Delish brand. Team Trace developed “Maple Macadamia Mash Up“, based on his favorite candy flavor-maple nut. (Team Trace also had to create a commercial for the ice cream, which featured Gary Busey busting a move because the ice cream is so good. I can’t wait to see the final product next week.)


If Trace’s flavor is the top seller this week, he’ll win an extra $100,000 for the Red Cross and disaster victims around the nation. That’s 10,000 meals for disaster victims or 20,000 blankets for people who stay in our shelters. That also means you don’t have to ask me twice to buy ice cream.

So get yourself down to a Walgreens or a Duane Reade store this week and pick up Maple Macadamia Mash Up. When you do, make sure you tweet some photos of yourself enjoying that creamy goodness. Not only will you help the Red Cross and propel Trace to the top of the boardroom, but you can also rest assured that, somewhere in America, Gary Busey is doing a happy dance. That should make everyone smile.



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  1. This sounds like a great reason, as if I have ever needed one, to get to Walgreens and buy some of that M&M ice cream! What a fun way to get the Red Cross some much needed funds. (“Fun For Funds” ? )
    I’m on my way to go get some now.