September 1965. New Orleans, LA. Through every available medium of communications – newspapers, radio, television, posters, signs, speeches, etc – the American Red Cross sought to fully inform the general public about its disaster relief services following Hurricane Betsy. Shown here is one of the sub-disaster headquarters opened by the Red Cross in the hurricane area. This one is at Vacherie in St. James Parish. Photo by R. Vetter/American Red Cross.