1 minute readHistory, Volunteers
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From the Archives…

Norman Rockwell and the American Red Cross

Well known for his Saturday Evening Post covers, Rockwell’s images of idealized American life hold an enduring place in the country’s iconographic landscape. The American Red Cross benefited from Rockwell’s talent through the illustrations and paintings he completed for the organization. Two of his works are displayed at the Red Cross national headquarters buildings in Washington, D.C. Rockwell’s work helped promote fund raising and recruit volunteers.

This November, we are featuring two of Rockwell’s works for the organization completed in the early twentieth century. Both appeared in November editions of Red Cross publications.

The first one is from the November, 1918 Red Cross Magazine entitled Boys Will Be—Men. This visually rich image is named The Daily Good Turn.


The second image highlights autumn leaves and a man pasting a Red Cross window sticker under the watchful eye of his dog. The image is entitled Join the Red Cross and was used for the 16th annual Roll Call, November 1932, and the cover of the Red Cross Courier in 1936. The original hangs in one of our national headquarters buildings.

To learn more about the American Red Cross schedule a tour of the historic National Headquarters building in Washington DC go to http://www.redcross.org/about-us/history/explore-our-history