2 minute readDevelopment, Volunteers
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The American Red Cross loves its country boys

Laura Howe is a country music fan and reality tv junkie. In her spare time she works as the VP of Public Relations for the Red Cross.

Here at the American Red Cross, we heart our celebrity spokespeople, and country music star Trace Adkins is busy busy busy! We’re really excited for this weekend when Trace begins his quest to win for the Red Cross on the very first “All-Star Celebrity Apprentice”.

In addition to being a multi-platinum country music singer, Trace is an actor, author, and a passionate member the Red Cross National Celebrity Cabinet.  He joins 13 other business-savvy celebrity contestants to compete with the goal of raising money and awareness for their charity of choice. The last person standing will be chosen as the All-Star Celebrity Apprentice and will have the honor of delivering a $250,000 bonus check to his or her designated charity.

Oh, and if you are wondering just why he’s playing for the Red Cross, it’s pretty simple: Trace’s home burned down last year.  The Red Cross responds to nearly 70,000 disasters every year and home fires make up the bulk of those.  At the time,  Red Cross volunteers had no idea they were showing up to the home of a country music star, but they were right behind the fire trucks and took care of Trace’s family in the aftermath of the fire.  The gratitude he feels for the Red Cross has led him to become an incredible advocate and spokesman; he wears his Red Cross pin proudly, hoping his support will help the Red Cross be there for others when they need it most.

In the run up to the show, I’ve had a chance to get to know Trace.  As my friends down south are fond of saying “he’s a good ‘ol country boy”.  Like any good Southern gentleman he opens doors for ladies, wears a cowboy hat and wears that “good ol boy” distinction as a badge of honor. He has a heart of gold, he truly embodies the humanitarian spirit of the Red Cross and he’s just a lot of fun to be around too. So, I have no doubt he’s going to be fun to watch this season on Apprentice. I’m pretty sure he’ll give a few city folks a run for their money too.

Trace has told me a number of times how  he’s “in it to win it” for the Red Cross. He’s serious about making it all the way to the end, so I think we’ll all get to see a great Red Cross story, good competition and some great tv along the way.  I hope you’ll join all of us at the Red Cross on Team Trace and cheer for him all season long.

Watch for updates here each week and at http://www.TraceAdkins.com. You can also follow him on Twitter @TraceAdkins.   So for right now, you can put your ear buds back in and go listen to “Ladies Love Country Boys”.  But come Sunday, I hoped you’ll be parked in front of the TV for round one of “All-Star Celebrity Apprentice, at 9/8c on NBC.