2 minute readDisaster, Health & Safety

Live-Tweeting the #Sharknado Premiere with a Red Cross Twist

Update 7.12: Thanks to everyone who joined in last night! I’ve collected some of the best tweets from the night and embedded them below.

Have you ever come across a trailer for a movie that just seems so bizarre and awful that it must be an amazing viewing experience? Well, today we have an opportunity in the form of Sharknado: a made-for-TV movie airing for the first time on syfy channel today.

Here’s the trailer:

As Red Crossers, we get excited about an opportunity to take a totally hypothetical situation and turn it into an opportunity to discuss disaster preparedness. So that’s what we’re going to do tonight at 9PM Eastern when Sharknado airs: we’re going to live tweet some commentary and discuss what we would do if faced with the highly grotesque and terrifying situation of having a tornado full of sharks bearing down on our hometown. How would we prepare? What is our evacuation plan? First aid skills?

Join us by tweeting with the hashtags #sharknado and #redcross and offer your personal expertise/opinion!

join the conversation.

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  1. […] There is a very fine line between what is acceptable and unacceptable for brands trying to jump in and take advantage of hashtags and trending topics. In this case, it was brilliant! There were some very sharp thinkers behind the scenes at the American Red Cross, they decided to take the “opportunity to take a totally hypothetical situation and turn it into an opportunity to disc… […]

  2. […] that is not its sole domain.  It can also be used for educational purposes, such as when the Red Cross live-tweeted disaster preparedness tips during the premiere of the movie Sharknado, newsjacking the associated hashtag.  Likewise, newsjacking can be of use in the political arena. […]