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Why We Give to the Red Cross

By Anthem Foundation

At Anthem, we partner with thousands of national and local nonprofit organizations, and are proud and inspired by all that our company, our Foundation, our partners and our associates do to give back. We are particularly committed to ensuring that we impact and strengthen communities where we live, work and serve.

Disasters and emergencies can strike at any moment. So when it comes to disaster relief efforts, we believe that the best approach is a proactive one. That’s why Anthem Foundation is a proud member of the American Red Cross Annual Disaster Giving Program (ADGP) at the million dollar level.  Anthem Foundation, along with our fellow ADGP members, helps provide a reliable funding base for disaster relief services. These funds enable the Red Cross to respond immediately to the needs of individuals and families affected by disaster at home and around the world, regardless of cost. Because of our up-front investment, the Red Cross is on the ground and taking action right now.

“The moment I explained to one of our local Anthem associates what it means to be a part of the Red Cross Annual Disaster Giving Program, I realized that our company is truly making a difference.”

-Morgan Coleman, Program Manager, Anthem Foundation & Social Responsibility

After this year’s earthquakes in Nepal, we learned that Anthem has several associates who are from Nepal, or who have loved ones still living there. So although the disaster seemed far away, it hit close to home for many.  The Red Cross is part of our year-round Associate Giving Program, so we were able to quickly establish a workplace collection for Nepal relief efforts.  The response was an incredible avenue for associates who were looking for a way to help. In just a few weeks, associate donations paired with our Foundation’s match surpassed $30,000.

Through our ADGP membership, Anthem Foundation is in a unique position to enable immediate response – and that is incredibly important to our company. Anthem associates often express to us how pleased they are that their company invests in the safety and well-being of communities, and feel a sense of pride when they see us so visibly aligned with the work of the Red Cross.  They appreciate the opportunity to contribute themselves – both financially, as well as through their time and talents. From organized blood drives at office locations across the country to emergency preparedness trainings to disaster kit builds, our associates help their communities year-round through the Red Cross.  It has inspired a deep sense of community and camaraderie, and gives them a reason to feel good knowing they are working for a company that cares about the same things they do.

The Red Cross is entrenched in every aspect of disaster response – so there’s no better organization for us to partner with – whether it’s supporting a group of individuals who have been touched by a disaster, or thousands across the globe. What we can accomplish together is truly inspiring.

For more information about Anthem Foundation’s corporate responsibility, visit www.anthem.foundation or http://anthemfoundation.tumblr.com