David Schoeneck uses skills he learned early in his career to continue serving – now through the American Red Cross. In September 1964, while a freshman in college, he began working as a reporter and photographer for his hometown newspaper – the New Ulm Daily Journal in southern Minnesota. Four and a half years later, after graduating from Minnesota State University in Mankato, he was drafted into the U.S. Army.
He served a tour of duty with the 4th Infantry Division in the Central Highlands of South Vietnam, first as a combat correspondent and later as editor of the Division’s weekly newspaper, The Ivy Leaf. He returned to the U.S. and was discharged in July 1970.
Back in civilian life, Schoeneck worked in public relations and communications as a manager and director for a number of Minnesota-based corporations. Upon retirement in 2002, he was approached by a long-time friend, David Therkelsen, who was serving as executive director of the Red Cross St. Paul Chapter.
“David explained to me that the Red Cross had very important public affairs activity during disasters, as well as on-going public affairs needs,” Schoeneck said. “I had been actively involved in community affairs as part of my work, and working with the Red Cross very much appealed to me.”
Since joining the Red Cross nearly 17 years ago, Schoeneck has been involved in local public affairs responses, supporting countless home and apartment fires, floods in various parts of Minnesota, four tornado responses in the state and six national deployments. He has worked as a Red Cross public affairs service associate, supervisor or manager for Hurricanes Irene, Sandy, Mathew, Harvey and Florence, as well as during the eastern Washington state wildfires.
In 2015, Schoeneck was invited to join the Red Cross National Advanced Public Affairs Team (APAT). More recently, he was selected to join the Red Cross North Central Division’s Disaster Resource Management Team (DRMT), which provides qualified and experienced management teams to supplement local resources when larger scale disasters occur.
“The fundamental principles of the Red Cross – humanity, impartiality, neutrality, independence, voluntary service, unity and universality – appealed to me,” Schoeneck said. “It fit very well with my belief that everyone needs to give back to the community and serve others. Working with the Red Cross also allows me to use the skills I have developed over many years in a very positive way.”
“The Red Cross is an amazing organization. It aids victims of home fires and other smaller disasters on a local level, but also comes together when needed to answer the call for large scale disasters such as Hurricanes Florence and Michael,” Schoeneck noted. “In addition to disaster services, the Red Cross has a long-standing role in providing service to our Armed Forces.”
“I have met and been privileged to work with wonderful people from all over the United States, Puerto Rico, Mexico, and Canada who, as part of the Red Cross, respond to disasters. Their spirit of service and dedication is very inspiring. Many of the Red Cross volunteers I have met are also veterans who continue to serve their country and community, long after their active military duty ended.”