I’m just going to come out and say what I sometimes feel I’m generally judged for.
I’m a millennial!
I text while I walk; I Snapchat a selfie; I express my emotional sorrow in an emoji; and I even shamelessly check the number of hearts I receive on Instagram.
But you know what? Today I’m going to be okay with this because a recent American Red Cross poll confirms there’s actually a lot of potential in using social media for good, especially when it comes to giving to charity. Alas, the world in which millennials live is supportive and giving! (Proving we’re not just a bunch of brainwashed social media users always willing to share our life story with you minute-by-minute, photo-by-photo).
Take the Ice Bucket Challenge. Whether or not you actively participated by dumping ice water on your head, you likely took some sort of action. Maybe it was liking your friend’s video on Facebook. Maybe you even donated yourself. In fact, the new Red Cross poll found that 70% of social media users would take some kind of action in response to a friend posting a story on social media about making a charitable donation. That “action” is represented by your retweet, or 10 seconds of your time to watch the video or, of course, making a charitable donation.
In general, social users are considered a charitable group, with 71% donating to a charity in the past 12 months (of those 6 in 10 donated online).
So there you have it folks. Our use of social media can be meaningful and can make a difference! Just first, if you will, please like or retweet this post.