Last week, the Red Cross joined forces with iHeartRadio and What’s Trending to kick off our annual Giving Day with an online, celebrity-packed concert. The TUBEATHON was a live streamed music event featuring social media influencers to raise money and awareness for the Red Cross.
A Hashtag for Good
The event focused on #help1family, a hashtag designed to increase awareness of the families we help recover from emergencies every day. In fact, the Red Cross meets a family that has lost everything due to a home fire or another disaster nearly every eight minutes. The TUBEATHON was a great opportunity for people to donate to provide hope for these families in their time of need.
For every tweet with the #help1family hashtag, Craigslist Founder Craig Newmark donated $1 to the Red Cross. These thousands of simple tweets made all the difference to families in need.
The event was live streamed from the iHeart Theater in Los Angeles, and featured numerous celebrities and social media stars. The influencers traditionally generate more than 200 million social media impressions combined.
Hosted by Shira Lazar, the TUBEATHON included performances by Alyson Stoner, BC Jean and Mark Ballas, Chanel West Coast, Melanie Martinez, iLoveMemphis, Tyler Hilton, DSharp, 80Fitz, Sky Blue, Sam Tsui, Janina Gavankar, Alex Boye, Heffron Drive and more.
What’s the Impact?
Thanks to the TUBEATHON and Giving Day, we raised enough to help over 28,000 families in need during and after a disaster. If you missed out on Giving Day, you can still make a difference for families in need by donating here or learning more ways to support our lifesaving mission.
What’s Trending posted a teaser video on Facebook, giving an overview of the event and TUBEATHON participants.