1 minute readHome Fire

Sound the Alarm to Save Lives: A Campaign to End Home Fires

Little girl stands with to Red Cross Sound the Alarm volunteers.

Every day seven people are killed and another 36 people suffer injuries as a result of home fires, most in homes that lack working smoke alarms. And annually, we respond to nearly 64,000 disasters – the vast majority of which are home fires. Sadly, children and the elderly disproportionately lose their lives. To help end fire tragedies and save lives, we launched our Home Fire Campaign in 2014.

Installing 100,000 Smoke Alarms in 16 Days

A critical part of this campaign is Sound the Alarm, a series of home fire safety and smoke alarm installation events across the country. This April, we kicked off Sound the Alarm on April 28, with a goal of installing 100,000 free smoke alarms in more than 100 cities across the U.S. in 16 days. Our volunteers have hit the ground running to help families prevent and prepare for home fires. Click through the below photo album to see some of our volunteers in action.

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Providing Fire Safety Information in Local Communities

During these events Red Cross volunteers canvass high-risk neighborhoods, install free smoke alarms, replace batteries in existing alarms, provide home fire safety tips and help families create escape plans. Together with fire departments and other community partners, our volunteers have installed more than one million smoke alarms in homes, and that number continues to climb.

Join Us Today

Join us to help save more lives from home fires. Volunteer in your local community to help Sound the Alarm, make a financial contribution, or take steps to protect your loved ones today. Learn more here.

If you’re wondering what kind of Sound the Alarm volunteer opportunity suits your skills and personality best, take this quiz to find a good fit.

A Special Thanks to Our National Partners

This work is made possible thanks to generous financial donations from national partners: Almost Family, Delta Air Lines and International Paper. The Red Cross has also received funding from FEMA through the Assistance to Firefighters Grant Program.

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  1. I with one other volunteer installed about 68 fire detectors during national campaign ” sound the alarm” on 28th of April and 12th of May 2018 and I felt the clients of different neighborhoods underestimated the benefits of smoke alarms and most of them knew what escape plan is but they never rehearsed whether they would be able to get out of the house in less than two minutes

  2. Arshad, first of all, thank you for volunteering! You and all our volunteers are making a huge difference – and your observations are what make the Sound the Alarm campaign so important.

  3. While I completely appreciate your campaign it is absolutely horrible that these commercials are played during night time hours. We are a home that sleeps with television on and this commercial continually wakes us up every time it plays as it mimics our smoke alarm.

  4. Please stop the obnoxious commercial with smoke alarm. You can deliver message without scaring my elderly parents who doze off with TV on. I will not be making memorial donations to Red Cross until this commercial is off the air!

  5. i agree with Jamie – the middle of the night is not the time for this commercial.
    thank you

  6. Your Smoke Alarm Commercial with the actual smoke alarm going off is INTOLERABLE. More than that it is needlessly frightening elderly people. I have a tv in a far room in my house. I live alone and I leave it on for the sound of voices in the house. When the commercials first aired I thought the sound was from my own home smoke alarms but I couldn’t find where the sound was coming from. The sound would end but because there is no talking on the commercial I didn’t know it was the commercial. I have read numerous and I mean NUMEROUS comments online and among my friends that this is a terrible commercial. Many of these people are turning away from the Red Cross. I am among them. If you can’t be sensitive to the comments people are making then you will lose support from people. The Red Cross does good work but I don’t want this intrusion into my life. THERE ARE SO MANY MORE AND BETTER WAYS TO PROMOTE THE USE OF SMOKE ALARMS. PLEASE, PLEASE CONSIDER REMOVING THIS INTRUSIVE, OBNOXIOUS COMMERCIAL.

  7. I have to assume that the creators of the “Sound the alarm commercials” don’t own pets. This commercial terrifies my two dogs every time that it comes on. For the record, most dogs REALLY don’t like the sound of smoke detectors. Mimicking one every day is nothing, if not cruel.

  8. Hi. I live in a double wide trailer and there are alarms installed. The problem is I never hear them.

  9. Please contact your advertising agency and request they STOP playing the television commercial during NIGHTTIME hours (the TV commercial with the girl in the bed and the extremely LOUD alarm sound). They are wasting your money by choosing these time slots and causing a lot of grief with people that have televisions on during the night. Playing this commercial at night causes people to become numb to the sound should a real fire occur.